Many internet entrepreneurs will admit that one of the best ways to earn online and monetize a website/blog is by using Google Adsense. However, just like any profitable ventures, using this means to make money also requires appropriate knowledge and implementation. Below are some Google Adsense tips to help you on your way to successful online business.
1. Compliance With The Policy
The use of Google Adsense requires that you follow the established rules and policies. Failure to comply with these rules may result to failure of your own business. You are not supposed to click on your own ads using any possible means. You should also not use automating tools to achieve better Adsense impressions. You may only alter the colors and the fonts of your Adsense code. Putting the code in prohibited contents is also not allowed.
2. Blending Ads
One way of optimizing Adsense is blending the ads efficiently with the theme of your website. Choose colors of ads that will match perfectly with the colors of a website. Avoid add blindness by rotating ad units with 2-3 color themes.
3. No Border
You should not put any borders to your ads. It is known that borderless ads with backgrounds that match the colors of the website's background usually perform best compared with other ads.
4. Use Of Link Units
Link units that are placed near the navigation links of a website are also known to perform favorably. With link units, you will also not need additional ad space on the website. Link units are likewise not to cause annoyance to website visitors and users.
5. Google Search Box
This option of using Google search box is more preferable than ads with targeted contents. You can select the location on where exactly on your site the ads will be placed. The ads can be ideally placed at the bottom and at the top of search results. The search box may be placed at the right topmost corner of the webpage.
6. Size Of Ad Unit
Every post of page should be placed with a 250 by 250 size of ad unit. This ad should be aligned either at the left or at the right side of the contents.
7. Text Or Image Ads
There are two types of ads that you can choose from; but text ads are more preferable that their image counterparts. Text ads can provide better chances of drawing attention on your ads.
8. Section Targeting
This refers to targeting ads with high relevance to the page or website content. The code for section targeting is the code provided to you by Google that you can use on every page of your website.
9. Extra White Space Around Ads
Additional white space surrounding the ads should also be maintained. This will help make your ads in proper focus. You should not allow your ads to be buried in inappropriate locations on your web page. Both website contents and ads should have adequate space around them.
10. Working On Keywords
Ads should be targeted according to your keywords. Place your keywords at the beginning of your post since Adsense crawler will base which ads to provide according to the first 1-2 paragraphs of a web page.
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